Best Betting Sites UK: Top Online Bookmakers Ranked and Reviewed

1. 10bet

After reviewing 10bet it was an easy decision to put them top of our rankings. Straight away they offer value, giving new players a 100% bonus match of their opening deposit up to £50. This offer isn’t just a one-off either; we took advantage of multiple ongoing promotions for different sports including horse racing, football and tennis to name a few. Sports betting is where 10bet really stood out to us, they consistently offered better odds compared to the other bookmakers we reviewed and a wider range of markets.

• + Free Bet – Easy to claim welcome bonus
• + Sports Markets – Fantastic sports odds and markets
• – Bet Builder – Could be better for bet builders

2. All British Sports

All British Sports is a Blighty-themed force on the UK betting scene. It is aimed at the Great British punter and showcases all the most popular sports in the nation. No surprise then, that there are good odds on football, on offer. Beyond the beautiful game, we found their welcome offer represents value, with the opportunity to claim cashback on regular bets.

• + Odds – Great value odds across the board
• + Welcome Bonus – Cashback welcome offer
• – Niche Sports – Not the best option for niche sports

3. YetiBet

We were really impressed by YetiBet. While the welcome offer isn’t as attractive as others, we found that their in-play betting odds, especially for football, were second to none. The only drawbacks we found were the lack of horse racing markets and that they don’t offer a mobile app.

• + In-play odds – Top odds for Champions League
• + Acca Boost – Solid offer for sports betting
• – Dedicated App – No dedicated app available

4. Betfred

Betfred is an established force in the UK betting scene. If you want a well-rounded bookie with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim up to £50 worth of free bets.

• + Odds – Great value odds across the board
• + Welcome Bonus – Free bet welcome offer
• – Niche Sports – Not the best option for niche sports

5. Spreadex

Spreadex is a UK-based online bookmaker that offers both fixed-odds betting and spread betting. Their welcome offer, £50 in bet bonuses, is an ideal way for players to try out both the traditional and spread betting options. It can take a while to get used to, and it’s worth noting that it’s more risky than traditional bets, but once you get the hang of it there’s some real value in the spread options.

• + Spread Betting – Fixed odds and spread betting
• + Design – Quick and intuitive navigation
• – Learning Curve – Might suit more experienced bettors

6. The Pools

Out of all the bookies we tested The Pools is the only one that offers classic pools betting alongside the standard sports markets. Basically, players predict score draws from a list of fixtures – you can either choose these yourself or by lucky dip – and the more correct results you have compared to other players the more you potentially win. It’s really what makes them stand out from other options in the UK.

• + Pools betting – Only bookie offering this type of betting
• + Design – Simple and easy navigation
• – Other Sports – Not as much coverage for smaller sports

7. Fitzdares

Fitzdares is a modern bookmaker with an old-school twist: punters can place bets via text and phone – what’s more, betting agents on the other line are available to negotiate odds with you. Definitely worth giving a go, not least thanks to the raft of generous offers up for grabs. One small gripe about the bookie is their lack of depositing methods, for example eWallets not being accepted.

• + Promotions – Loads of ongoing and welcome offers
• + Betting Experience – Bet by phone or text and negotiate odds
• – Deposits – Limited deposit methods

8. bet365

bet365 is up there with the most well-known brands in the UK. If you are looking for a site with top live streams and great promotions, then look no further. The streams provide a second-to-none selection of events around the year, giving you ample selections to watch your bets in real-time.

• + Markets – Excellent sports market coverage
• + Live Streams – Limited live streaming
• – Bet Exchange – No bet exchange options

9. Ladbrokes

Ladbrokes is a household name on the UK market – digitally and on the High Street. As we expected from such an established bookie they offer both excellent odds and comprehensive sports coverage in the form of both markets and streaming options. In short, you can’t go wrong with one of Britain’s favourite bookies.

• + Bet Types – Tons of markets and novelty bets
• + Mobile Experience – Top rated for their mobile offering
• – Deposits – Limited deposit methods

10. Coral

Coral is a well-established UK bookmaker offering a comprehensive range of sports betting markets that include sports worldwide. Some of the things we liked about Coral were its competitive odds, regular promotions and free games, including a fantasy football league that is free to enter! It also has features like in-play betting, live streaming, and a great mobile app. It’s ideal for both casual and serious punters.

• + Promotions – Attractive odds
• + Betting Experience – Excellent app
• – Deposits – Limited deposit methods

Football Betting

While reviewing our top bookmakers we found that bet365 stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play and live streaming options, excellent ongoing football specific promotions and regular odds boosts for bet builders and accumulators.

bet365 bet365 Football Bet Offer: Bet £10 Get £30 In Free Bets Visit Site! Full T&Cs Apply! For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org

Other bookmakers like 10bet and Betfred don’t quite have the same market coverage as bet365 but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

Once again, bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

bet365 bet365 Horse Racing Bet Offer: Bet £10 Get £30 In Free Bets Visit Site! Full T&Cs Apply! For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org

Fitzdares is another great option if you’re looking for the best betting sites for horse racing. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF.  Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

10bet 10bet Tennis Bet Offer: 100% up to £50 Deposit Match* Visit Site! Full T&Cs Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Other Sports

We found that the majority of the bookmakers from our top 10 rankings offer over 30 different sports markets. Even if you’re looking for the best sites for other popular sports our experts have got them covered, including rugby, basketball, and golf.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Fitzdares or Betfred, they both offer new players up to £50 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.