Best Betting Sites: The Top Online Bookmakers in the UK

1. 10bet

After reviewing 10bet it was an easy decision to put them top of our rankings. Straight away they offer value, giving new players a 100% bonus match of their opening deposit up to £50. This offer isn’t just a one-off either; we took advantage of multiple ongoing promotions for different sports including horse racing, football and tennis to name a few. Sports betting is where 10bet really stood out to us, they consistently offered better odds compared to the other bookmakers we reviewed and a wider range of markets.

• + Free Bet – Easy to claim welcome bonus
• + Sports Markets – Fantastic sports odds and markets
• – Bet Builder – Could be better for bet builders

2. All British Sports

All British Sports is a Blighty-themed force on the UK betting scene. It is aimed at the Great British punter and showcases all the most popular sports in the nation. No surprise then, that there are good odds on football, on offer. Beyond the beautiful game, we found their welcome offer represents value, with the opportunity to claim cashback on regular bets.

• + Odds – Great value odds across the board
• + Welcome Bonus – Cashback welcome offer
• – Niche Sports – Not the best option for niche sports

3. YetiBet

We were really impressed by YetiBet. While the welcome offer isn’t as attractive as others, we found that their in-play betting odds, especially for football, were second to none. The only drawbacks we found were the lack of horse racing markets and that they don’t offer a mobile app.

• + In-play odds – Top odds for Champions League
• + Acca Boost – Solid offer for sports betting
• – Dedicated App – No dedicated app available

4. Betfred

Betfred is an established force in the UK betting scene. If you want a well-rounded bookie with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim up to £50 worth of free bets.

• + Odds – Great value odds across the board
• + Welcome Bonus – Free bet welcome offer
• – Niche Sports – Not the best option for niche sports

5. NRG

NRG is a newer betting site. They cover all the usual sports and even have horse racing and greyhounds with live streaming. The site is actually well-designed, it is easy on the eye and you can find all the markets easily. They also offer odds boosts daily, which is pretty nice. They do have limited payment options, something that could deter some of you.

• + Betting options – Wide range of sports markets
• + Design – User-friendly interface
• – Payment Options – Limited payment methods available

6. Fitzdares

Fitzdares is a modern bookmaker with an old-school twist: punters can place bets via text and phone – what’s more, betting agents on the other line are available to negotiate odds with you. Definitely worth giving a go, not least thanks to the raft of generous offers up for grabs. One small gripe about the bookie is their lack of depositing methods, for example eWallets not being accepted.

• + Promotions – Loads of ongoing and welcome offers
• + Betting Experience – Bet by phone or text and negotiate odds
• – Deposits – Limited deposit methods

7. Grosvenor

When we looked at Grosvenor we found it brings a solid betting experience with its straightforward platform and deserves its strong reputation in the UK market. Obviously their betting product is excellent, and the have plenty of ongoing odds boosts promos. On the downside, the sportsbook could benefit from a wider selection of niche sports, they don’t offer table tennis markets, for example.

• + Safety – Trusted brand with a solid reputation
• + Variety – Integration of casino and betting
• – Niche sports – Limited selection of niche sports markets

8. CopyBet

CopyBet stands out with its unique approach, allowing users to copy the bets of experienced punters. This innovative feature is ideal for those looking to learn from and mimic successful strategies. However, the platform may seem complex for beginners who prefer traditional betting methods.

• + Tipsters – Innovative bet-copying feature
• + Welcome offer – Generous free bets offer for new customers
• – Accessibility – Can be complex for beginners

9. MrMega

During our MrMega review, we found it offers a well-rounded platform with a variety of sports and betting markets. They have stock car racing markets, extensive eSports coverage, and even a good specials section – with 26 markets. It caters well to both casual and experienced punters. However, the customer support options could be more extensive.

• + Choice – Wide variety of sports and markets
• + Interface – Easy-to-use design
• – Contact – Limited customer support options

10. Coral

Coral is a well-established UK bookmaker offering a comprehensive range of sports betting markets that include sports worldwide. Some of the things we liked about Coral were its competitive odds, regular promotions and free games, including a fantasy football league that is free to enter! It also has features like in-play betting, live streaming, and a great mobile app. It’s ideal for both casual and serious punters.

• + Promotions – Attractive odds
• + Betting Experience – Excellent app
• – Deposits – Limited deposit methods

Football Betting

While reviewing our top bookmakers we found that bet365 stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play and live streaming options, excellent ongoing football specific promotions and regular odds boosts for bet builders and accumulators.

Other bookmakers like 10bet and Betfred don’t quite have the same market coverage as bet365 but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

Once again, bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

Fitzdares is another great option if you’re looking for the best betting sites for horse racing. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF.  Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Other Sports

We found that the majority of the bookmakers from our top 10 rankings offer over 30 different sports markets. Even if you’re looking for the best sites for other popular sports our experts have got them covered, including rugby, basketball, and golf.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Fitzdares or Betfred, they both offer new players up to £50 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.