Best Betting Sites – Ranked and Rated

1. 10bet

10bet‘s welcome offer of a 100% deposit match really got our attention. We found they excelled in many other areas too, including offering a casino section that is a welcome distraction to the sports side of things!

• + Free Bet – Easy to claim welcome bonus
• + Casino – Fantastic casino section next to the sportsbook
• – Bet Builder – Could be better for bet builders

2. All British Sports

All British Sports is a Blighty-themed force on the UK betting scene. It is aimed at the Great British punter, and so showcases all the most popular sports in the nation. No surprise then, that there are good odds on football, on offer. Beyond the beautiful game, we found their welcome offer represents value, with the opportunity to claim cashback on regular bets.

• + Odds – Great value odds across the board
• + Welcome Bonus – Cashback welcome offer
• – Niche Sports – Not the best option for niche sports

3. YetiBet

We were thoroughly impressed by YetiBet. They have a decent welcome bonus, but the odds they offer are second to none, particularly for in-play betting markets on the Champions League. You really cannot go wrong with this bookie.

• + In-play odds – Top odds for Champions League
• + Welcome Bonus – Good welcome bonus for new players
• – Dedicated App – No dedicated app available

4. Betfred

Betfred is an established force in the UK betting scene. It is one of the best betting sites accepting Google Pay. If you want a well-rounded bookie, with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim a generous welcome package.

• + Odds – Great value odds across the board
• + Welcome Bonus – Free bet welcome offer
• – Niche Sports – Not the best option for niche sports

5. Spreadex

Spreadex is a UK-based online bookmaker that offers both fixed-odds betting and spread betting. Known for its user-friendly interface, it provides a wide range of sports markets, financial trading options, and in-play betting features. It stands out with unique offerings like spread betting, which offers potentially higher rewards but also greater risk.

• + eSports – Financial trading and spread betting
• + Design – Quick and intuituve navigation
• – Other Sports – Less coverage of niche sports

6. The Pools

If you are a fan of eSports, then we found that The Pools is the bookie for you. They have all of the major tournaments covered, offering both ante-post and single match markets. It’s really what makes them stand out from other options in the UK.

• + eSports – Ranks in our ratings no.1 for eSports
• + Design – Simple and easy navigation
• – Other Sports – Not as much coverage for smaller sports

7. Fitzdares

Fitzdares is a fresh name on the UK market with an old school twist: punters can place bets via text and phone – what’s more, betting agents on the other line are available to negotiate odds with you. Definitely worth giving a go, not least thanks to the raft of generous offers up for grabs.

• + Promotions – Loads of ongoing and welcome offers
• + Betting Experience – Bet by phone or text, and negotiate odds
• – Deposits – Limited deposit methods

8. bet365

bet365 is up there with the most well-known brands in the UK. If you are looking for a site with top live streams, and great promotions, then look no further. The streams provide a second-to-none experience of watching events around your bet unfold in real time.

• + Offers – Excellent promotions
• + Live Streams – Limited live streaming
• – Bet Exchange – No bet exchange options

9. Ladbrokes

Ladbrokes is a household name on the UK market – digitally and on the High Street. Bettors return to this bookie for its excellent odds and comprehensive sports coverage, in the form of both markets and streaming options. In short, you can’t go wrong with one of Britain’s favourite bookies.

• + Bet Types – Tonnes of markets and novelty bets
• + Mobile Experience – Top rated for their mobile offering
• – Deposits – Limited deposit methods

10. Coral

Coral is a well-established UK bookmaker offering a comprehensive range of sports betting markets, including football, horse racing, and tennis. Known for its competitive odds and regular promotions, Coral provides a user-friendly experience with features like in-play betting, live streaming, and a robust mobile app. It’s ideal for both casual and serious bettors.

• + Promotions – Attractive odds
• + Betting Experience – Excellent app
• – Deposits – Limited deposit methods

Deposit Bonuses

Modern online bookmakers are very keen to attract new customers and absolutely every sports betting operator tempts you with a ‘Welcome Bonus’. The sign-up offers can be a great way of increasing your initial bankroll. Some online betting sites really put customer satisfaction at the forefront of their business plans.

Free Bets

The majority of open account offers come in the form of free bets. According to our team’s sophisticated tastes, they are second-best to deposit bonuses, but still have their good sides. First of all, a free bet can be rewarded to you on multiple occasions (not only upon registration). In addition, the wagering terms are more simplified. Usually, all free bets entail is an initial deposit, and then a minimum odds requirement. Always read the T&Cs though!

Money-Back Specials

Speaking of refunds, this is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at many betting bookmakers.

Enhanced Odds

Online sports bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. All of the best betting sites should at least have variety in their promos, so look out for this one.

Football Betting

To help you pick the best football betting sites for your chosen market we have done comprehensive research on seven random operators, we chose four football matches and checked the odds for home win on the football betting site. To give a fair reflection we chose two Premier League games, a Championship game and a League One game.

Variance between the best and the lowest odds for football

League	10bet	ladbrokes	bet365	Coral	NetBet	Grosvenor	BetVictor
Premier League 1	5/3	5/3	17/20	8/13	8/11	18/25	63/100
Premier League 2	100/30	3/1	4/11	3/1	3/1	7/5	12/5
Championship	7/5	7/5	21/20	6/4	7/5	7/5	7/5
League One	11/8	11/8	9/5	6/4	6/4	6/4	29/20

Within the betting market, shopping around and having more than one account can ensure you get the best betting odds and value. We found that some online bookmakers offer nearly 14% better minimum odds than their rivals on a range of betting markets, we also discovered that Premier League betting sites use big games to entice punters in. Conclusions of our small sample would lead us to recommend any of the bookies.

So based on our research, we of course recommend that you don’t just rely on one bookmaker – this also gives you a chance to take advantage of some great new player bonuses, such as a free bet club. If you are betting on a “top” game then ensure you look at any special ‘price boosts’ on offer. Finally, check back often as betting markets do fluctuate quite a bit.

Horse Racing Betting Sites

With horse racing betting sites it is not as easy to compare the range of betting markets much in advance due to many sites just showing “SP” or Starting Price. The starting price is based on the betting odds being offered “on-course”, or in other words at the actual race meeting. The main idea of a starting price is to determine winnings where fixed odds have not been taken (or offered) when the bet was made.

However, the top 10 betting sites listed here offer Best Odds Guaranteed or ‘BOG’ if you prefer in which if the starting price changes and goes higher than the odds you took then the bookmaker will pay out the higher price. As with all offers we strongly recommend you check the sites terms and conditions as there may be conditions attached.

Variance between the best odds and the lowest Horse Racing odds

Race	10bet	ladbrokes	bet365	Coral	NetBet	Grosvenor	BetVictor
Race 1	26 / 1	34 / 1	40 / 1	26 / 1	26 / 1	26 / 1	34 / 1
Race 2	19 / 1	15 / 1	19/ 1	19 / 1	19 / 1	15 / 1	19 / 1
Race 3	15 / 1	21 / 1	19/ 1	21 / 1	17 / 1	17 / 1	21 / 1
Race 4	34 / 1	34 / 1	26 / 1	29 / 1	26 / 1	34 / 1	26 / 1

For the horse racing betting comparison, we chose four races just before the “off” and compared the starting odds for a random participant at our featured bookmakers. We then compared all the different prices on offer.

Again, what this data shows is that shopping around is vital for achieving the best odds for your money, even for the same race it is often a smart choice to use two different online bookmakers. Differences of 25% and above are not uncommon.

Other Sports

Modern day betting sites should not only be interested in horse racing, or football, instead they should offer a wide variety of sports to bet on. One of the best betting sites would have at least 30 different sports available.

All the usual suspects are there, these include rugby, tennis, or golf. Boxing is also a hugely covered event. Depending on your personal preference you may find yourself leaning toward these types of sports in order to have a punt on a UK betting site. As we say, it’s good to bet on what you know!

Navigation

The navigation of the site is integral to finding the betting market you want. Usually, the main sports should be highlighted in the header across your screen, and the sidebar should give you easy access to a list of sports available.

Betting Slip

Having a betting slip that is easy and simple to use is also important. It should be clear what selections you have made, and you should be able to add and take away quickly. All permutations should be calculated automatically, and types of wagers easy to determine. The confirm button should also be only a click away.

Cashout

All betting platforms should also offer the ability to cash out. This is a relatively modern invention, that allows you to finish your bet early for a lower payout than the original one on most sporting events. Of course, this may come back to bite you if the bet is a winner, but it gives you the security to use your judgment, and get some returns when you think the tide is turning in a match.

Our advice would be to use this feature intuitively whilst watching an event. If you cash out all the time, you will definitely lose some winnings, yet you could also save a bet that would go on to lose. It is an extra element of chance that is placed in your hands.

Livescore

Having a live score feature is great for live betting. You should be provided with all the up-to-date information on the fixture, possession stats, yellow cards, corners etc. It is also essential any goals, or points depending on the sport, are immediately reported so you can make a judgement on your bet.

Loading Speed

We want a platform with the quickest loading times. If we want to place a bet, we want to be able to do it without a hindrance. Therefore, it is essential that the operator uses the fastest hosting services possible to allow a smooth process in your betting journey.

Security and Regulation to Protect Players

Any person’s primal instincts are connected with security. After all, you play with your own real money, therefore any possible complication should be completely out of the picture.

As from December 2014, a change in the way that companies that offer services to the UK were introduced, whereas previously companies could be licensed and regulated in a different country (such as Malta and Guernsey), the change in 2014 meant that all sportsbooks serving UK customers must be licensed by the UK Gambling Commission. This change has been good news for the customer as it ensures all companies are regulated by the same regulatory body, therefore ensuring consistency.

Transparent regulations mean that when you win, you will actually be paid. Besides that, the privacy of your personal data is fully guaranteed. Isn’t that what we all want at the end of the day when using UK online bookmakers? If you scroll down to the footer of any betting site, you will see which testing agencies provided certificates for it and what other services are used. We’ve prepared a reliable guideline that will show what you should look for at a bookmaker.

IBAS stands short for Independent Betting Adjudication Service. Just like the name suggests, these guys sort out betting-related disputes. They are responsible for giving verdicts on gambling disputes, there is a wide range of betting disputes IBAS is responsible for.

IBIA (or International Betting Integrity Association) is an organisation, the mission and values of which are built around Sports Betting Integrity. Their goal is to deter anyone who has even remote thoughts of match-fixing and other shady business.

GambleAware is a people-oriented organisation, which is focused on helping bettors make better decisions. No, they are not tipsters at all. Exactly the opposite, by running charities, similar to Responsible Gambling Trust they help gamblers who show signs of addiction.

As you can see, these are just simple, yet effective tools for protecting your security. Every online bookie has to uphold these standards in order for them to feature on this page. We take your security seriously!

As we said, new players should always read the terms and conditions, but nevertheless, betting sites must uphold their integrity by providing certain standards. Only play with bookies you can trust, as there is no use in winning if you never see the money!