Best Betting Sites UK: Top Online Bookmakers Ranked and Reviewed

Last updated: by Leon Marshal

The UK’s best betting sites, up-to-date as of November 2024. All the sites we covered are licensed by the UK Gambling Commission (UKGC) and were rated based on their welcome offers, markets, odds, payment methods and features.

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Leon MarshallWritten by Leon Marshall

Chief Editor at bestbettingsites.co.uk

Last updated:
Top 10 Betting Sites for 2024
PositionUK Betting SiteRatingBonusInfoWebsiteT&C’s
15/5100% up to £50 Deposit Match*High odds for footballGet BonusFull T&Cs Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+
24.9/510% Cashback DailyAttractive ongoing promotionsGet BonusFull T&Cs Apply! *18+ Eligible UK+IRE players. General cashback terms apply.
34.8/550% Acca Boost on FootballGreat average oddsGet BonusFull T&Cs Apply! Please gamble responsibly. 18+
44.7/5£50 in Free BetsGenerous welcome offerGet BonusFull T&Cs apply. New customers only. Register with BETFRED50. Deposit £10+ via Debit Card and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. T&Cs apply.
54.6/5£50 in Bet BonusesHuge array of marketsGet BonusFull T&Cs Apply! *18+ Eligible UK+IRE players.
64.5/5£10 Free Weekly Acca Bet + Free Bets Every WeekThousands of betting marketsGet BonusFull T&Cs Apply! 18+, UK only. Min odds and selections apply per offer. Cashed out bets and bets on non-runners do not qualify. Free bets are credited at bet settlement and will expire 7 days after being credited. Full terms apply per offer. 
74.4/5Bet £50 Get £25 in Free BetsPlace bets by phoneGet BonusFull T&Cs Apply! New members only. Qualifying bet Evs (2.0) or greater. £10 to be used on Football, £10 on greyhounds & £5 on Vitual Sports + 10 Free Spins. Min. deposit £10.
84.3/5Bet £10 Get £30 in Free BetsExcellent football marketsGet BonusFull T&Cs Apply! For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org
94.2/5Bet £5 Get £20 in Free BetsReputable British bookieGet BonusFull T&Cs Apply! 18+ New UK+IRE customers only. PayPal and certain deposit types excluded. Min £5 bet within 14 days of account registration at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply.
104.1/5Bet £5 Get a £20 Free BetExcellent sports coverageGet BonusFull T&Cs Apply! *18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions apply.

Our Top 10 Betting Sites Reviewed

Every single one of the betting sites we feature has gone through a rigorous testing process in order to make our top 10 list. Naturally, some sites in the UK perform better in some areas than others. See how we ranked them by category:

The top betting sites in the UK

Betting Sites by Category

  • 🥇 10bet ✪ Best UK Betting Site
  • 🥈 All British Sport ✪ Top All-Round Bookie
  • 🥉 YetiBet ✪ Top Football Betting Odds
  • Betfred ✪ Fantastic Live Streams
  • Spreadex ✪ Spread and Fixed-odds Betting
  • The Pools ✪ Top for Classic Pools Betting
  • Fitzdares ✪ Great Welcome Offer
  • bet365 ✪ Top Betting Site for Live Markets
  • Ladbrokes ✪ Great Reputation and Brand
  • Coral ✪ Best for Phone Bets

1. 10bet

Sports betting experience at 10bet.

After reviewing 10bet it was an easy decision to put them top of our rankings. Straight away they offer value, giving new players a 100% bonus match of their opening deposit up to £50. This offer isn’t just a one-off either; we took advantage of multiple ongoing promotions for different sports including horse racing, football and tennis to name a few. Sports betting is where 10bet really stood out to us, they consistently offered better odds compared to the other bookmakers we reviewed and a wider range of markets.

  • + Free Bet – Easy to claim welcome bonus
  • + Sports Markets – Fantastic sports odds and markets
  • – Bet Builder – Could be better for bet builders

2. All British Sports

Betting markets at All British Sports.

All British Sports is a Blighty-themed force on the UK betting scene. It is aimed at the Great British punter and showcases all the most popular sports in the nation. No surprise then, that there are good odds on football, on offer. Beyond the beautiful game, we found their welcome offer represents value, with the opportunity to claim cashback on regular bets.

  • + Odds – Great value odds across the board
  • + Welcome Bonus – Cashback welcome offer
  • – Niche Sports – Not the best option for niche sports

3. YetiBet

The sports betting offering at YetiBet.

We were really impressed by YetiBet. While the welcome offer isn’t as attractive as others, we found that their in-play betting odds, especially for football, were second to none. The only drawbacks we found were the lack of horse racing markets and that they don’t offer a mobile app.

  • + In-play odds – Top odds for Champions League
  • + Acca Boost – Solid offer for sports betting
  • – Dedicated App – No dedicated app available

4. Betfred

Betting on sports with BetFred.

Betfred is an established force in the UK betting scene. If you want a well-rounded bookie with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim up to £50 worth of free bets.

  • + Odds – Great value odds across the board
  • + Welcome Bonus – Free bet welcome offer
  • – Niche Sports – Not the best option for niche sports

5. Spreadex

The Spreadex sports betting homepage.

Spreadex is a UK-based online bookmaker that offers both fixed-odds betting and spread betting. Their welcome offer, £50 in bet bonuses, is an ideal way for players to try out both the traditional and spread betting options. It can take a while to get used to, and it’s worth noting that it’s more risky than traditional bets, but once you get the hang of it there’s some real value in the spread options.

  • + Spread Betting – Fixed odds and spread betting
  • + Design – Quick and intuitive navigation
  • – Learning Curve – Might suit more experienced bettors

6. The Pools

The Pools and its various sports betting markets.

Out of all the bookies we tested The Pools is the only one that offers classic pools betting alongside the standard sports markets. Basically, players predict score draws from a list of fixtures – you can either choose these yourself or by lucky dip – and the more correct results you have compared to other players the more you potentially win. It’s really what makes them stand out from other options in the UK.

  • + Pools betting – Only bookie offering this type of betting
  • + Design – Simple and easy navigation
  • – Other Sports – Not as much coverage for smaller sports

7. Fitzdares

The Fitzdares sports betting online platform.

Fitzdares is a modern bookmaker with an old-school twist: punters can place bets via text and phone – what’s more, betting agents on the other line are available to negotiate odds with you. Definitely worth giving a go, not least thanks to the raft of generous offers up for grabs. One small gripe about the bookie is their lack of depositing methods, for example eWallets not being accepted.

  • + Promotions – Loads of ongoing and welcome offers
  • + Betting Experience – Bet by phone or text and negotiate odds
  • – Deposits – Limited deposit methods

8. bet365

A host of sports betting options at bet365.

bet365 is up there with the most well-known brands in the UK. If you are looking for a site with top live streams and great promotions, then look no further. The streams provide a second-to-none selection of events around the year, giving you ample selections to watch your bets in real-time.

  • + Markets – Excellent sports market coverage
  • + Live Streams – Limited live streaming
  • – Bet Exchange – No bet exchange options

9. Ladbrokes

The Ladbrokes sports betting website.

Ladbrokes is a household name on the UK market – digitally and on the High Street. As we expected from such an established bookie they offer both excellent odds and comprehensive sports coverage in the form of both markets and streaming options. In short, you can’t go wrong with one of Britain’s favourite bookies.

  • + Bet Types – Tons of markets and novelty bets
  • + Mobile Experience – Top rated for their mobile offering
  • – Deposits – Limited deposit methods

10. Coral

The Coral sports betting homepage.

Coral is a well-established UK bookmaker offering a comprehensive range of sports betting markets that include sports worldwide. Some of the things we liked about Coral were its competitive odds, regular promotions and free games, including a fantasy football league that is free to enter! It also has features like in-play betting, live streaming, and a great mobile app. It’s ideal for both casual and serious punters.

  • + Promotions – Attractive odds
  • + Betting Experience – Excellent app
  • – Deposits – Limited deposit methods

Best New Bookmaker for 2024 – CopyBet

When it comes to the best new bookmaker for 2024, CopyBet stands out as an unique betting platform with all the bells and whistles of a tradition bookie. What makes them unique is they collect the past results from would-be tipsters and then places them in a ranking table, with the ones with the biggest profits being at the top of the table.

What you can do then is follow your favourite tipster for a fee – obviously, the better the tipster, the higher the fee. When you start following your punting advisor, you have the option to copy their daily bets automatically.

We really like the concept, and it definitely brings a modern-day twist to your betting. As the table is constantly updated in real-time, you’ll always be able to locate the best performer on a weekly and monthly basis.

CopyBet CopyBet New Customer Offer: Bet £10 Get £50 In Free Bets Visit Site! Full T&Cs Apply! BET 10 GET 50 offer is available only for the customers who signed up on 01.02.2024 or later. Complete your first deposit using your banking app (Open banking) to unlock the offer. The qualifying bet should be a Single or Acca (2+ selections) bet, start at £10, have 1.9 or higher odds and must be settled within 7 days of sign-up. Each free bet lasts for 7 days. Offer stands for verified UK clients. No Cash-Out. Max payout – £500.


Best Bookmakers by Sports Market

Choosing the right bookmaker for the sports you bet on can ensure you get the top odds and the most value for your wagers. In the next section, we explore three of the most popular sports markets and the top bookies for each.

Football Betting

While reviewing our top bookmakers we found that bet365 stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play and live streaming options, excellent ongoing football specific promotions and regular odds boosts for bet builders and accumulators.

bet365 Football Bet Offer: Bet £10 Get £30 In Free Bets Visit Site! Full T&Cs Apply! For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org

Other bookmakers like 10bet and Betfred don’t quite have the same market coverage as bet365 but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

Once again, bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

bet365 Horse Racing Bet Offer: Bet £10 Get £30 In Free Bets Visit Site! Full T&Cs Apply! For new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. 18+ Begambleaware.org

Fitzdares is another great option if you’re looking for the best betting sites for horse racing. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF.  Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

10bet Tennis Bet Offer: 100% up to £50 Deposit Match* Visit Site! Full T&Cs Apply! New bettors; Code SPORT; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Other Sports

We found that the majority of the bookmakers from our top 10 rankings offer over 30 different sports markets. Even if you’re looking for the best sites for other popular sports our experts have got them covered, including rugby, basketball, and golf.


Betting Offers at the Top Betting Sites

Of all the relevant criteria that we considered in our rankings, welcome offers are one of the most important. To be honest, nothing perks up your day like a nice promotion that gives you an extra boost. And it’s not all about the bonus amount; most of our recommended bookies reward ongoing loyalty by giving you a free bets and promotions each week.

Below are the most common betting sign up offers offered by the top sites.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Fitzdares or Betfred, they both offer new players up to £50 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.

Obviously, you should always be aware of the terms and conditions when assessing betting offers. Things like minimum odds, minimum deposit, restricted payment methods, or the amount you receive upon qualifying bet settlement all play a part in your decision-making when choosing a betting site.


How to Fund Your Betting Account: Payment Methods

There are various ways to complete your deposits and withdrawals at online bookmakers and it’s really important to pick a reliable one. Here is a brief overview of each of the three payment groups:

Bank cards that are easy to use Bank Cards – Surely the fastest and easiest way. Unsurprisingly, VISA debit and MasterCard debit lead the way, but there are betting operators that will also accept your Laser, Solo, Maestro or Delta cards. The most notable minus is that withdrawals usually take a bit longer to be completed.

PayPal is the payment method of choice E-wallets – Our personal advice is that you use e-wallets. Just like using a debit card, your deposits will be instant. The main things that give this tools edge over them are the notably faster withdrawals and improved security. We believe that PayPal betting sites are the best option, but Apple Pay, Google Pay, Skrill or Neteller are also options.

Pre-pay voucher which is simple to use Pre-paid – It is completely normal for someone to not want to share their personal info with a bookmaker. Pre-paid vouchers are the perfect solution for that kind of punter. paysafecard betting sites are the most popular and virtually every top UK betting site supports it. You will need to provide an alternative method to withdraw, however.

Each one of our payment method reviews details which betting sites are suitable for that particular one. So, say you’re looking for the best phone bill betting sites; our payment method review will help you select a suitable operator. We also look at deposit limits, the time it takes to withdraw and much more.


In-Play Betting and Live Streaming

If your bookmaker doesn’t offer you a great selection of live markets, then you need to reconsider your choice of bookie. We can forgive many imperfections in a particular sportsbook, but the lack of a comprehensive in-play betting is something we simply would miss too much. We covered the top options in our review of the best in-play betting sites.


How We Rank Betting Sites & Criteria We Use

There are a number of things we look out for when judging the best online betting sites. These include things like markets, bonus offers, betting odds, even things like customer service, and much more.

  • Licensing & Security: we only recommend UKGC licensed bookies
  • Bonuses: an important factor is a welcome bonus or other betting offers
  • Betting Markets: the number of markets and diversity is checked
  • Mobile Betting App: is the mobile app as good as the web browser?
  • In-Play: can you bet on the go quickly and easily?
  • Payment Methods: the range of options and deposit limits is assessed
What You Need to Consider When You Choose an Online Betting Site?
What Makes a Good Betting Site?What Makes a Bad Betting Site?
Valid UKGC LicenceNo Licence/Foreign Licence
Good Value OddsOdds skewed in the bookies’ favour
User-friendly interfaceA website that loads slowly
Abundance of bonus offersNo bonus offers at all
Variance of payment optionsSlow withdrawal times
Top user experienceNo special features
Wide range of sports and betsLimited betting options

Why We Only Recommend Betting Sites With a Valid UKGC Licence

As we have already mentioned, we only recommend operators that have a valid licence issued by the UK Gambling Commission. This is done for several reasons. Any bookie without a licence will not fall under the regulatory banner; thus, you could be susceptible to harm. See the main points below:

  • Responsible Gambling – In order to secure a UKGC licence, a bookmaker must ensure player protection and responsible gambling messages are in place and easily visible/accessible.
  • UKGC Regulations – If any bookie breaks the regulations in place, they could have their licence withdrawn or issued a fine. Thus, they have to uphold industry standards.
  • Personal Data Protection – UK betting sites must adhere to data protection laws and have to keep your information safe.
Top Legal Bookmakers in the UK
BookmakerUKGC Licence no.
10bet43173
All British Sport38758
YetiBet38758
Betfred39544
Spreadex8835
The Pools48272
Fitzdares400
bet36555148
Ladbrokes54743
Coral54743

What You Should Consider When Choosing New Betting Sites

When it comes to choosing new betting sites, you have the responsibility to look out for certain things. New players may just see the first online betting site and jump at it. This would be foolish. We have set out a list of criteria for a reason. The following points should always be the first things to look out for when choosing a new betting site:

  • Reliability – They pay when you win
  • Trustworthiness – They have a licence for the UK
  • Terms and Conditions – Are realistic and no withdrawal limits
  • Customer Service – They are accountable and available
  • Reliability – Have they had any issues in the past?
  • Markets – What are the betting options and range of markets?

They seem obvious, but many punters will not have these at the forefront of their mind. We have also helped you by already creating a list of the top new betting sites, which feature exclusively UK betting sites, for your perusal.


Reasons to Trust BestBettingSites.co.uk’s Recommendations

Here at bestbettingsites.co.uk we have over ten years’ experience of running this independent comparison site. Our team of two have vast knowledge across the betting world, based on decades of hands-on action.

Every bookie we feature has gone through a stringent testing process and we do not shy away from advising both the pros and cons of each betting site. We are committed to giving fair and transparent information for you to utilise. We strive to keep the highest standards when reviewing the UK’s best betting sites.


How to Gamble Responsibly

For you to enjoy any of the betting sites we have listed in our top 10 rankings, you should always gamble responsibly. It goes without saying that any bookie should take this seriously. For the majority of us, betting is a form of entertainment and should stay that way. If you need professional assistance, you could consider contacting gambling help services such as Gamcare and Gamstop. Here are some tips for you to bet safely and in a responsible way.

  • Stick to a Budget – Always bet within your means. We recommended setting a budget and stick to that amount when betting. Betting sites should provide an option for this on your account.
  • Never Chase Losses – It can be tempting to chase a loss. But betting with your head is always the best way to go. Do not get emotional with your bets, instead take a step back and think before placing a wager.
  • Use the Available Tools – Each of the betting sites we have recommended have tools available to help you stay in control. You can set limits or take a time out. Keep your betting a form of entertainment and under control.

The Final Word From Our Betting Team

This guide for the best betting sites of November 2024, was designed with you in mind. We created this page in order to help you identify the bookie you want to use and one that suits your needs.

We’re confident in the betting sites we feature, and it must be noted we update this page regularly, so be sure to always check back and see who ranks number one with us. Overall, we are a committed team that loves to provide the best information out there. We encourage you to have a look around our site, and are sure you won’t be left disappointed. Remember, no matter which site you choose, always gamble responsibly.


FAQs

What is the best UK betting site?

In our opinion, 10bet stand out aboves the rest. We have scoured the markets to create the top 10 betting sites list at the top of this page. We update this every month, depending on a whole host of criteria to only bring you the best bookies in the UK.

What are top betting offers and promotions?

Things like free bets, deposit bonuses, enhanced odds, and money-back specials are all great options to have and are offered across a wide-range of betting sites.

How do we evaluate sports betting sites?

Our team has developed a very specific set of criteria that can be used to fairly and accurately judge an online betting site in the UK. Things such as betting markets, types of wagers, payment methods, and more can all play their part.

Are all online bookmakers fair and honest?

Unfortunately, no. If you are not careful enough, you can easily end up tricked by a scam betting website. That's why it is of vital importance to learn how to recognize the betting sites that you need to avoid. What is the point of getting a thousand-pound bonus if you can not withdraw your winnings or your personal data is in danger. Instead, side with one of our featured UK betting sites, they are all safe and sound and also offer some great deals.

What if the bookmaker refuses to pay out or if I have any other dispute with them?

If a disagreement arises, contact IBAS. The abbreviation stands for Independent Betting Adjudication Service. For over 15 years they mediate between punters and UK licensed bookmakers in case of complaints, so if you happen to have any trouble with a sports betting site, let IBAS guys know. It's important to notice that it's always better to try to settle an agreement with the bookmaker before you turn to the IBAS.

If I or someone I know has a gambling problem, what can I do?

The thing to remember is that problem gambling can affect anyone regardless of sex, ethnicity, age and is often called the 'hidden addiction' and you are unlikely to know someone is addicted unless they tell you. You can download a great guide on tackling problem gambling (and you can call the confidential 'National Gambling Helpline' on 0808 8020 133 and this helpline is open from 8am – Midnight, 7 days a week). Each sports betting site should also have links to help you on their page.