Best Betting Sites: Top New Online Bookmakers in the UK

1. YetiBet

We were really impressed by YetiBet. While the welcome offer isn’t as attractive as others, we found that their in-play betting odds, especially for football, were second to none. They have now added international horse racing and greyhounds markets that are available with live streaming, which is fantastic news, to be honest. The only drawback we found was that they don’t offer a mobile app.

• In-Play Odds – Top odds for Champions League
• Acca Boost – Solid offer for sports betting
• Dedicated App – No dedicated app available

2. Betfred

Betfred is an established force in the UK betting scene. If you want a well-rounded bookie with good odds on football, then you will be at home here. Not only that, but we found their welcome offer represents top value, with the opportunity to claim up to £50 worth of free bets.

• Odds – Great value odds across the board
• Welcome Bonus – Free bet welcome offer
• Niche Sports – Not the best option for niche sports

3. Ladbrokes

Ladbrokes is one of the most recognisable names in UK betting, and their online platform lives up to their heritage. We were particularly impressed by their comprehensive horse racing coverage, with excellent each-way terms and competitive odds that reflect their racing expertise. Their mobile app is slick and user-friendly, making it easy to place bets on the go. The welcome offer provides solid value for new customers in return for a low qualifying first bet. Where Ladbrokes could improve is with their in-play betting interface, which feels a bit cluttered compared to some newer competitors.

• Horse Racing – Excellent coverage and competitive each-way terms
• Mobile App – Well-designed and responsive betting app
• In-Play Interface – Could be more streamlined for live betting

4. 10bet

After reviewing 10bet it was an easy decision to put them toward the top of our rankings. Straight away they offer value, giving new players a 100% bonus match of their opening deposit up to £50. This offer isn’t just a one-off either; we took advantage of multiple ongoing promotions for different sports including horse racing, football and tennis, to name a few. Sports betting is where 10bet really stood out to us: along with a selection of live streams, they consistently offered better odds compared to the other bookmakers we reviewed and a wider range of markets.

• Free Bet – Easy to claim welcome bonus
• Sports Markets – Fantastic sports odds and markets
• Bet Builder – Could be better for bet builders

5. The Pools

While reviewing The Pools we saw right away that the brand brings a fresh approach to sports betting while maintaining the nostalgic connection to football pools that many punters remember. Their football betting markets are particularly strong, with competitive odds on Premier League and Championship matches that often rival the bigger names. Their unique selling point is the modern twist on traditional pools betting, offering both classic pools games and contemporary sportsbook options under one roof. One downside was the coverage of international sports, which could be more comprehensive, and their welcome bonus, while a decent free bet offer, isn’t the most generous we’ve seen.

• Football Focus – Excellent odds and markets for domestic football
• Unique Concept – Modern pools betting combined with traditional sportsbook
• International Coverage – Limited options for global sports markets

6. bet365

After completing our bet365 review, it was easy to see why this brand is a market-leading name in UK online sports betting. Their live streaming service is unmatched, offering thousands of events across football, tennis, horse racing and more – all free to customers with funded accounts. We were blown away by the sheer breadth of betting markets available, from mainstream sports to obscure leagues you won’t find elsewhere. Their in-play betting platform is seamless and updates in real-time, making it our go-to for live betting. The mobile app is exceptional and feels like a native experience rather than a mobile website. The main downside is that their welcome offer isn’t as flashy as some competitors, and their odds can occasionally be slightly less competitive on popular markets.

• Live Streaming – Extensive free streaming across multiple sports
• Market Coverage – Unrivalled selection of sports and betting markets
• Odds Levels – Less attractive odds compared to some rivals

7. Grosvenor

When we looked at Grosvenor sports we found it brings a solid betting experience with its straightforward platform and deserves its strong reputation in the UK market. Obviously their betting product is excellent, and they have plenty of ongoing odds boost promos. On the downside, the sportsbook could benefit from a wider selection of niche sports, they don’t offer table tennis markets, for example.

• Safety – Trusted brand with a solid reputation
• Variety – Integration of casino and betting
• Niche sports – Limited selection of niche sports markets

8. Fitzdares

Fitzdares is a modern bookmaker with an old-school twist: punters can place bets via text and phone – what’s more, betting agents on the other line are available to negotiate odds with you. Their standout feature is the extensive range of ongoing promotions and welcome offers that provide excellent value for both new and existing customers. One small gripe about the bookie is their lack of depositing methods, for example eWallets not being accepted.

• Promotions – Loads of ongoing and welcome offers
• Betting Experience – Bet by phone or text and negotiate odds
• Deposits – Limited deposit methods

9. NetBet

Our NetBet review team were particularly impressed with the tennis betting markets on offer – with excellent coverage of ATP, WTA and smaller tournaments that many competitors overlook. The bet builder feature works smoothly across multiple sports, and we appreciated the regular odds boosts on popular football matches. The platform design is clean and intuitive, making it easy to navigate between different sports and betting types. However, we noticed their live streaming options are more limited compared to the bigger operators, and their customer service response times could be quicker during peak hours.

• Tennis Markets – Excellent coverage of tennis tournaments and betting options
• Bet Builder – Smooth functionality across multiple sports
• Live Streaming – Limited streaming options compared to major competitors

10. Betway

Betway has established itself as a modern, forward-thinking bookmaker that particularly excels in areas where traditional operators sometimes lag behind. We were genuinely impressed by their esports betting section, which offers comprehensive coverage of CS:GO, League of Legends, and Dota 2 with competitive odds that rival specialist esports bookies. Their football betting is solid across the board, with a good selection of pre-match and in-play markets, plus regular price boosts on popular fixtures. The mobile app performs excellently and loads quickly, while their welcome bonus provides decent value for new customers. On the downside, we found their horse racing offering somewhat limited compared to more established UK bookmakers, and withdrawal times can be slower than some competitors.

• Esports Betting – Outstanding coverage and odds for competitive gaming
• Mobile Experience – Fast-loading, user-friendly mobile app
• Horse Racing – Limited coverage compared to traditional bookmakers

Casino Games

As you’d expect a number of the top bookmakers we review offer players the choice of both sports betting and casino directly on their sites. Duelz was our top choice for casino games, providing all the classics including slots, roulette and blackjack from some of the best software providers. Their unique PvP system really stood out to us compared to the other best casino sites, allowing us to go directly against other punters while playing certain slots.

Cash Out

10bet is, in our opinion, one of the best cash out betting sites. They offer both full and partial cash out options that were available right up until the end of games we had wagers on, a feature we found many other bookmakers didn’t provide. Bet365 is another great option if you’re looking for bookmakers with cash out, they have the added benefit of live streaming most events so you are even more in control of your bet.

Fast Withdrawals

10bet regularly had the quickest payout times when we were testing for betting sites with fast withdrawals. The majority of the time we found that they paid out our withdrawals instantly, even across several different payment methods – including e-wallets and debit cards. Bet365 and YetiBet also stood out with their quick withdrawal times, with our funds being back in our account usually in under an hour.

In-play and Live Streaming

Bet365 is our top choice if you’re looking for a bookmaker with in-play betting and live streaming features. They offer live coverage of multiple sports including football, UK and Irish horse racing and darts. Plus they display real time betting odd updates while you watch, perfect if you’re looking to quickly get in on the action. The only other site that comes close is Betfred, they offer a similar bet in-play function and offer live streaming of horse racing and other sports to players with a funded account.

Football Betting

While reviewing our top bookmakers we found that YetiBet stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play options, excellent ongoing football specific promotions and regular odds boosts for bet builders and accumulators.

Other bookmakers like 10bet and Betfred don’t quite have the same market coverage but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

We found bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

Fitzdares is another great option if you’re looking for the top horse racing betting sites. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF.  Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Fitzdares or Betfred, they both offer new players up to £50 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.