Best Betting Sites: Top 20 New Online Bookmakers in the UK

1. Midnite

Midnite might be a surprise top pick, but this 2018-founded bookmaker has earned its place with above-average odds, 150+ football markets, excellent in-play tools including live odds updates and auto cash-out, and free weekly rewards for existing players.

New players can claim £30 in free bets on a £10 qualifying wager, split across five rewards: a £10 free bet, three £5 bet builders, and a £5 accumulator – just note the seven-day expiry.

Our full Midnite review found very little to criticise. The app is outstanding, withdrawals typically take just a few minutes, and the only real gaps are the absence of PayPal and live streaming.

• Betting App – One of the best betting apps available
• Weekly Rewards – Free weekly rewards for existing players
• PayPal – PayPal not accepted as a payment method

2. 247Bet

247Bet is a new bookmaker founded in 2025 that earns its place on our top 10 with a huge range of sports markets across football, horse racing, golf and boxing, fast withdrawals typically within minutes, and ongoing promotions including odds boosts, cash back and free bet refunds.

The welcome offer is a 100% deposit match up to £50 – great if you’re planning a larger first deposit, though the 5x wagering requirement is worth factoring in.

Our full 247Bet review also flagged some standout features you won’t find at most betting sites: early cash-out, daily boosted bet builders, and a popular bets feed. The main downsides were occasional app responsiveness issues and those wagering requirements.

• Sports Markets – Wide range across football, horse racing, golf and boxing
• Withdrawals – Fast processing, typically within minutes
• Wagering Requirements – 5x requirement on the welcome offer

3. BOYLE Sports

BOYLE Sports brings 40+ years of experience as Ireland’s largest independent bookmaker to the UK market. The sportsbook covers 28+ sports with particular strength in football and horse racing – Best Odds Guaranteed on all UK and Irish meetings adds real long-term value – and the weekly 25% bet builder boost for existing players is one of the better ongoing rewards we’ve seen.

The welcome offer is excellent: £40 in free bets for a £10 qualifying bet at evens or higher, a 400% return on your first stake. Payment options are flexible too, with PayPal and pay-by-phone accepted from just a £5 minimum deposit, as covered in our full BOYLE Sports review.

The minor downsides are a £5 minimum bet requirement to access live streaming and odds that, while generally competitive, don’t always lead the market on top events.

• Welcome Offer – £40 in free bets for a £10 qualifying bet – 400% return
• Horse Racing – Best Odds Guaranteed on all UK and Irish meetings
• Live Streaming – £5 minimum bet required to access

4. Coral

Coral is one of the UK’s most established bookmakers and ticks all our boxes – covering 30+ sports, with particular strength in horse racing, where players can enjoy daily boosted bet builders, live streaming and best odds guaranteed, plus exclusive online and in-store rewards and quick withdrawals across multiple payment methods.

New players can claim £30 in free bets with just a £5 qualifying wager, with a reasonable seven days to use them.

During our Coral review, we highlighted several standout features you won’t find everywhere, including acca edge, partial and auto cash-out, and free bets for major events. The one drawback is that odds can lag behind some newer bookmakers – but the overall package makes it well worth having an account.

• Horse Racing – Daily boosted bet builders, live streaming and best odds guaranteed
• Welcome Offer – £30 in free bets for just a £5 qualifying wager
• Betting Odds – Less competitive than some newer bookmakers

5. QuinnBet

QuinnBet earns its place on our list largely through its promotions. It covers all the markets and events you’d expect from a top bookmaker with solid betting odds, but where it really stands out is in rewarding existing players.

The welcome offer – 50% back on first-day losses up to £25 – is modest compared to competitors, but the ongoing promotions more than compensate. In our QuinnBet review, we tested a wide range of these offers across horse racing and football, some of our favourites included early payouts, bet builder boosts, goalless match refunds, acca bonuses and up to six extra places paid.

In all honesty, the only main things we didn’t like with this betting site are the lack of live streaming and limited payment options – only debit cards are accepted, with higher minimum deposits of £10 – which nudged it down our rankings.

• Promotions – Extensive ongoing offers across horse racing and football
• Existing Players – One of the best-rewarded player bases of any bookmaker we tested
• Payment Methods – Debit cards only, no e-wallets or alternative options

6. 10bet

10bet is easily one of our favourite bookmakers for a number of reasons – great odds across the most popular sports – especially football, hundreds of betting markets, an excellent in-play section with live streaming for select sports, and consistent free bet rewards for returning players.

The welcome offer is a 100% deposit match up to £50, credited immediately after your first deposit rather than waiting for a qualifying bet to settle – a nice touch, though the 10x wagering requirement is on the high side.

Ongoing promotions are a real strength too. In our 10bet review we were most impressed with the early football payouts and receiving £10 in free bets every time we wagered £100 on sports, available up to ten times a month. The main downsides are those wagering requirements and the inability to combine multi-match bet builders.

• Odds – Consistently competitive across popular sports
• Ongoing Rewards – Regular free bets available up to ten times per month
• Wagering Requirements – 10x requirement on the welcome deposit match

7. BetMGM

BetMGM is best known for its casino, but its sportsbook is equally impressive – covering 40+ sports with bet builders, in-play betting, cash-out controls, and boosted odds throughout.

The welcome offer is among the best we reviewed: bet £10, get £40 in free bets split across four £10 tokens – two for bet builders and two for any sports bet – as noted in our BetMGM review.

The only downsides for us is limited live streaming compared to other betting sites, but the depth of the sportsbook and the generous welcome offer make it well worth trying if you’re looking for a new bookmaker.

• Welcome Offer – Bet £10 get £40 in free bets, split across bet builders and sports bets
• Sports Coverage – 40+ sports with extensive markets and features
• Live Streaming – More limited than most comparable bookmakers

8. Grosvenor

Grosvenor is a brand that most gamblers probably associate with casino games, but the sportsbook is equally well-established – covering 200+ betting markets across football, horse racing and boxing, with ongoing odds boosts, acca boosts and bet builder promotions.

The welcome offer of double odds on your first bet isn’t the best compared to other bookmakers, but Grosvenor more than compensates with live streaming of all UK and Irish horse racing plus Best Odds Guaranteed – solid features that we found few competitors offer.

Payment options are another highlight, in our Grosvenor review it was good to find that all major e-wallets, debit and prepaid cards were accepted with £5 minimum deposits available, except from PayPal which starts at £10, and near-instant withdrawals. A stronger welcome offer would push it higher up our rankings.

• Horse Racing – Live streaming of all UK and Irish racing with Best Odds Guaranteed
• Payment Methods – All major e-wallets and cards accepted, £5 minimum deposit
• Welcome Offer – Double odds on first bet instead of free bets

9. Betway

Betway is a globally recognised bookmaker with a strong UK presence, standing out for its sports depth – particularly esports, where it leads all the sites we’ve reviewed for events and leagues covered – alongside competitive odds, in-play markets and live streaming for horse racing.

The welcome offer is a bit strange but genuinely good value: a £30 matched free bet on your first acca loss plus a £30 Uber Eats voucher. Your acca must have three or more legs (bet builders don’t count), and the free bet is credited basically as soon as the qualifying bet settles, as we found during our Betway review.

The main weakness for us is payments – processing times occasionally stretched to two hours across debit card and PayPal, and the absence of Apple and Google Pay is a minor annoyance when using the app.

• Esports – More events and leagues covered than any bookmaker we reviewed
• Welcome Offer – £30 matched free bet on first acca loss plus £30 Uber Eats voucher
• Payment Methods – No Apple Pay or Google Pay support

10. QuickBet

Quickbet is a new bookmaker, founded in 2025, that delivers where it matters most – payouts. Withdrawals are instant once your account is fully verified, covering all major e-wallets and debit cards, and the easy-to-use site and app give players access to hundreds of betting markets across over 37 sports including esports and other niche events.

The welcome offer is straightforward – a £10 free bet when you bet £10 at evens or higher – and in-play betting with cash-out options are available throughout.

The main weaknesses we found during our QuickBet review were the lack of live streaming and no UK horse racing markets, which will be a dealbreaker for some.

• Withdrawals – Instant across all major e-wallets and debit cards once verified
• Sports Coverage – 37 sports including esports and niche markets
• Horse Racing – No UK horse racing markets

Casino Games

Midnite is our top pick for players who want both a strong sportsbook and casino experience from their betting site. The ongoing rewards are what really set it apart from other bookies, with the casino club giving players up to 100 free spins every week. If you’re specifically looking for casino options, we’ve also reviewed the best online casinos and the top slot sites.

Betting Odds

10bet is our top pick for betting odds, consistently offering competitive prices across football and other popular sports, with live updates available throughout in-play matches. That said, it’s always worth having accounts at a few bookmakers to compare odds – we found Midnite equally strong across major markets, for horse racing specifically, with regular odds boosts available for all major and minor meets.

Bet Builders and Accumulators

BOYLE Sports is our favourite bookie for bet builders and accumulators – existing players get a weekly 25% bet builder boost and up to 100% extra on accas, and they’re one of the few bookmakers that let you combine multiple bet builders into a single slip, with featured builders available for almost every fixture. QuinnBet is also worth a mention, they also offer up to 100% boosts on accumulators as well as featured bet builders with increased odds.

Offers, Boosts and Free Bets

Midnite is the standout for ongoing promotions – it has one of the best-rewarded existing player bases of any bookmaker we tested, with regular boosted odds across horse racing and football and their very own bet club with rewards of up to £20 in free bets each week. 10bet is also great for regular bettors with free bets available up to ten times a month just for wagering on sports.

Fast Withdrawals

Quickbet is our top pick for fast withdrawals – payouts are instant once your account is fully verified, across all major e-wallets and debit cards. 10bet also regularly delivered quick payout times during our testing for betting sites with fast withdrawals, with funds typically back in our account in under an hour across multiple payment methods.

Betting App

Midnite is one of the best mobile betting sites we have tested. Whether you are placing a bet, switching your deposit method or making a withdrawal, the whole process – on mobile browser or the betting app – is straightforward and intuitive. There are no unnecessary steps or confusing menus – everything is exactly where you would expect it to be. All the betting sites we recommend work really well on mobile, but we have also reviewed the best betting apps if you want to compare bookmakers with dedicated mobile apps.

In-play Betting and Live Streaming

Bet365 is our top choice if you’re looking for a bookmaker with in-play betting and live streaming features. They offer live coverage of multiple sports including football, UK and Irish horse racing and darts. Real-time odds updates and dynamic cash-out controls while you watch make it easy to react quickly whether you’re looking to get in on the action or protect an existing bet. The only other site that comes close is Betfred, they offer a similar bet in-play function and offer live streaming of horse racing and other sports to players with a funded account.

Betting Exchange

Matchbook is our top pick for exchange betting – one of the most trusted exchange bookmakers in the UK, offering competitive commission rates and solid market depth across football and horse racing. If you’re looking to back and lay bets or find better value than traditional fixed-odds bookmakers, Matchbook is well worth having an account with.

Football Betting

While reviewing our top bookmakers we found that Betfred stood out as the best for football. Basically they offer everything you’d ever need for football betting including a huge range of markets, the best in-play options, and excellent ongoing football-specific promotions like regular weekend odds boosts and their 2-0 up early payout promo.

Other bookmakers like 10bet and Coral don’t quite have the same market coverage but are still solid options for punters looking for the best football betting sites.

Horse Racing Betting

We found bet365 was our top choice for betting on horse racing. Like all good sites they offer Best Odds Guaranteed, ensuring that if the starting price is higher than the odds you took, you’ll get paid out at the better odds. What set this bookie apart from the rest in our testing was the additional promotions and features they offer – bet boosts on all major events, the option to increase the number of places for each way bets and live streaming for almost all major and minor UK races.

Fitzdares is another great option if you’re looking for the top horse racing betting sites. We found they cover the same amount of markets as bet365 but also offer players 10% back on their weekly losses and a nice 25% boost on winning lucky 15, 31 and 63 bets.

Tennis Betting

In our analysis, 10bet consistently ranked top based on their betting odds and variety of tennis markets, covering everything from Grand Slams to ITF. Their 100% boost on winning accas promotion was a nice touch when we were betting on multiple matches, and even better, they offer a free £5 in-play bet when players wager £40 or more on tennis in one week.

Ladbrokes and bet365 were two other bookmakers that stood out when we were looking for the best tennis betting sites. Bet365 is a particularly good alternative to 10bet if you want a site that offers live tennis streaming.

Matched Deposit Bonuses

Matched deposit bonuses in our opinion are one of the best welcome offers around. This is when bookmakers offer players a matched bonus, up to a certain percent, of their initial deposit in free bets. 10bet is the perfect choice for this, they give new players a 100% deposit match up to £50, meaning you will have £100 to play with from a £50 deposit.

Free Bets

Most bookmakers tend to offer the traditional welcome offer of free bets when you deposit a certain amount. If you’re looking for the most valuable free bet offer then we recommend choosing either Coral or Boyle SPORTS, they both offer new players over £30 in free bets when you bet a certain amount. We also found both were great for offering ongoing free bets after signing up.

Money-Back Specials

This is a type of bet or offer that essentially is a backup bet when placing a wager at a betting site. In essence, you wager your initial bet of a certain amount at certain odds, and if it loses you get your money back in terms of a free bet. Bonus ACCAs (accumulators) are another exciting feature you can find at bookmakers like YetiBet.

Enhanced Odds

Online bookmakers may also promote enhanced odds as their welcome offer. Even so, this is generally something that is done as an ongoing promotion or to specific betting markets and events, rather than a general bonus. We found that bet365 were consistently top for this, they offer bet boosts and boosted odds across a variety of markets including football, horse racing and darts.